Buehler Motor, Inc., Positions Itself for North American Growth With Three Senior-level Executive Appointments

International Provider of Mechatronic Drive Solutions Names Commercial Director, Marketing VP and Mexico Plant Manager


MORRISVILLE, N.C. (October 20, 2009) – Buehler Motor, Inc. (BMI), continues to prepare for North American growth with two new senior-level appointments, and a new manager of its Mexico plant operations.


Charles A. Leslie, Jr., has rejoined BMI as North American controller and commercial director, while long-time Buehler Motor veteran Ray Welterlin has assumed the title of vice president of R&D, sales and marketing. Welterlin was formerly vice president of operations and plant manager of the company’s Chihuahua, Mexico, plant. Both will be based at BMI in Morrisville, N.C. Cristina Sanchez, Industrial and Lean Manufacturing Leader, has been promoted to plant manager of Buehler Motor Mexico.


The announcements were made by Bob Riedford, Buehler Motor, Inc., president and general manager, at the grand opening of Buehler Motor’s new U.S. headquarters and North American Technical Center in Morrisville, N.C., near the Research Triangle Park.


“In addition to our new U.S. headquarters and Tech Center, BMI’s long-term growth strategy in North America includes strengthening the management team with experienced fiscal and marketing leaders,” explained Riedford. “Charles and Ray both have a long history with Buehler Motor and a distinguished professional track record. We are also excited to offer expanded responsibilities to Cristina and know she will provide the leadership necessary to meet growing customer demands.”


Prior to rejoining BMI, Leslie was operations director for the North American Automotive Products Group of Johnson Electric. Previously, he was with BMI from 1996 to 2004. He is a certified public account and certified management accountant, and holds MBA and BS degrees from Wake Forest University. Leslie lives in Raleigh, N.C., with his wife and three children.


Welterlin started with BMI in July 1982 as a design engineer. His previous BMI assignments include vice president of operations and plant manager in Chihuahua, Mexico, engineering manager and business unit manager. He received a master degree in electrical engineering from the University of Nancy in France. Welterlin is married, has three children and one grandchild.


Sanchez began her career with BMI in March 2004 as an industrial engineer. Prior to BMI, she was the lean manufacturing engineer at Honeywell. Sanchez is a graduate of Instituto Tecnologico de Chihuahua with a degree in Industrial Engineering. She resides in Chihuahua, Mexico, with one child.