Xiaobo Jia new President Asia of Bühler Motor

Nuremberg, 12. June 2014 - Effective May 1, Xiaobo Jia will assume responsibility for all Asia business of the Bühler Motor Group. As President of Buehler Motor Co., Ltd. and located in Shanghai she will expand the sales and production network of the Asian region.

"We are proud to have won such a competent and experienced executive. The commitment to Xiaobo Jia is clear signal of the strength of the Asia market withing our future strategy", says Peter Muhr, President and CEO of Bühler Motor Group.

Xiaobo Jia previously worked at several positions at Behr GmbH & Co. KG in Shanghai, China.
She was the China Director and Chief Representative of Behr Shanghai Office from 2001 to 2006. Successfully she guided Behr to penetrate into China market from zero basis through planning phase to establishment of highly profitable business.

Afterwards, Xiaobo Jia worked as Deputy General Manager on behalf of Behr at a production Joint Venture between Behr GmbH & Co. KG and SAIC Motor Cooperation Ltd. (The biggest auto maker in China). She was in charge of marketing and sales for both Chinese and overseas markets, both OE customers and independent after market distributors.

Xiaobo Jia started her career from a Volkswagen JV - FAW-VW in Changchun, China. After 4 years of working as assistant to the First Vice President of FAW-VW, she moved to Germany for a 2 years MBA study at Steinbeis University Berlin.

With many years experience of the China automotive industry, Xiaobo Jia has very good connections with the key persons in OEMs and the market sensitivity.

Xiaobo Jia is a native Chinese with fluent English capability and she can communicate in German as well. Xiaobo Jia is married with 2 kids.