Bühler Motor strengthens customer orientation

Realignment of the Sales and Marketing department of the Bühler Motor Group

Nuremberg, 25th May 2021 - With the new organization of the Sales and Marketing division, the Bühler Motor Group is directing its focus even more strongly on its customers and their needs.

The new organization brings together the global areas of Acquisition, Sales, Partner Business as well as Marketing under the leadership of Holger Ehrhardt, who has already taken over the function of Vice President Sales & Marketing as of 1st November 2020.

Holger Ehrhardt has already been working for Bühler Motor since January 2019. Before taking over the function of Director Global Automotive Sales & Marketing at Bühler Motor, he had already worked for various automotive suppliers such as Webasto and Valeo in his professional career. Most recently for the Nidec-GPM Group as Chief Sales Officer & Director Program Management. His focus is on close cooperation with Research & Development and Program Management as well as on generating synergies between the Automotive, Industrial Drives and Aviation divisions.   

Another key area is business development in North America, Asia and the emerging markets.

Peter Stengel has been responsible for sales in Europe in the role of Manager Sales Europe since 1st April 2021. He joined our company in 2015 as Key Account Manager for the Healthcare product segment. In 2017, he moved to the Automotive segment as Key Account Manager. Before joining the Bühler Motor Group, Peter Stengel already gained experience in sales at ElringKlinger.

Holger Ehrhardt is responsible for the technical management of Sales USA and Asia Automotive and Industrial Drives. The Aviation sales division reports directly to Mr. Ehrhardt.

"With this new structure, we want to further focus our strategic objective of strengthening our customer orientation, drive forward the development of business fields across all locations and secure the sustainable and globally balanced growth of the Group," says Mark Furtwängler, Managing Partner of Bühler Motor GmbH.

Peter Stengel and Holger Ehrhardt
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